Eye prep matters more than people realise. The skin on the eyelid and under the eyes is thinner, oilier and more prone to movement than the rest of the face, which is why eyeshadow creases and concealer settles into fine lines without the right base. A good eye primer creates a smooth, neutralised canvas that grips colour and stops it migrating. A targeted eye care product addresses puffiness, darkness or dehydration before makeup goes on.
For best results, apply your eye care first and let it absorb fully. Follow with a thin layer of eye primer across the lid and into the inner corner. Let it set for thirty seconds before applying shadow, liner or concealer. The whole prep step takes less than a minute and changes how every product on top performs.
FAQs
Why does my eyeshadow always crease?
The most common cause is product moving on natural lid oil. An eye primer creates a dry, smooth, neutralised surface that grips pigment and stops it sliding. Apply a thin layer of primer across the whole lid and let it set before applying shadow. The transformation is dramatic.
Can I use my regular face primer on my eyes?
Generally no. Face primer is formulated for the larger face area and often contains silicones or oils that don't grip colour the way a dedicated eye primer does. The skin around the eyes is also more delicate and benefits from formulas designed specifically for it.
How do I reduce puffiness or darkness under my eyes?
A targeted eye care product applied first thing in the morning, ideally chilled, helps reduce puffiness and brighten the area before makeup. Pat (don't rub) gently with your ring finger. Follow with a brightening concealer for an instantly more rested look.
Are these products suitable for sensitive eyes and contact lens wearers?
Yes. Our eye prep and care formulas are developed with gentle ingredients chosen specifically for the delicate eye area and tested for sensitivity. If you're new to a product, patch test first and apply away from the lash line on the first wear.
When should I apply eye care versus eye primer?
Eye care goes first, immediately after cleansing and toning, and should fully absorb before you move on. Eye primer goes on after moisturiser has set, just before eye makeup. Both have a place: care nourishes the skin, primer prepares it for colour.