What's new at Mii reflects what's happening in beauty right now: shades that flatter the most-asked-for skin tones, formulas refined for the way you actually wear makeup and limited editions that bring a touch of seasonal excitement to your usual rotation. Some of our best loved products started here.
The trick to making the most of new arrivals is to keep an open mind. Try a shade outside your usual palette, layer a new finish over a tried and true favourite, or use a launch as the reason to refresh a category that's been on autopilot.
Bookmark this page if you like to be early. New products land throughout the year and limited editions tend to sell out quickly, so checking in regularly means you won't miss the seasonal pieces. Sign up to our newsletter at the footer if you'd rather have arrivals delivered to your inbox the moment they go live.
FAQs
How often do you add new products?
We add new products throughout the year, with bigger drops aligned to seasonal beauty calendars and smaller surprises in between. Limited editions tend to land in spring and around the festive period, while permanent additions arrive whenever they're ready. Bookmark this page or sign up to our newsletter to be the first to know.
What's the difference between a permanent product and a limited edition?
Permanent products stay in the range and you can buy them whenever they're in stock. Limited editions are produced in smaller batches and once they're gone, they're gone. If something catches your eye and the listing notes it's limited, it's worth deciding sooner rather than later.
Do new products carry the same Mii standards?
Yes. Every new product goes through the same development process: developed with professional makeup artists, formulated with skin-loving ingredients and tested for performance and wearability. Cruelty free is non-negotiable, no matter how new the product.
Can I try a new product before committing to a full size?
For some launches we offer travel sizes or include the new product in a curated gift set, so you can try before committing. Check the gift set collection or the relevant category to see if a smaller size is available. Reviews on individual product pages also give you a real sense of how the product wears.
How do I know if a new arrival will suit me?
Each product page includes shade descriptors, finish notes, suitability for skin types and customer reviews. If you're not sure, our team is happy to help over email or live chat. Provide a little context (your usual go-tos, your skin type, the look you're going for) and we'll point you toward the new arrival most likely to land.