The right mascara depends on what your lashes need most. If you want length, look for a brush with long, fine bristles that stretches each lash. For volume, a thicker, denser brush grabs more hair and builds out the base. Most lash looks benefit from curling first: even a few seconds with an eyelash curler before applying mascara changes the whole shape of your eye.
Strip lashes take things further when you want real drama. Look for bands that match your natural lash line in length and density, trim if needed, and apply along the root of your own lashes with a touch of glue for a finish that looks like yours, just more.
Whether you're looking for length, volume or a little natural definition, we have the perfect formula for you, find out more in our Mascara Guide.
Mascara & Lash Questions Answered
Which Mii mascara is best for length versus volume?
For length, Feature Length Lash Lover is the perfect formula - a long, slim brush separates and extends each lash while tiny fibres build length. For volume, our Showstopping Lash Lover has a fuller, denser brush to load more product at the root and builds thickness. Our volumising Showstopping Lash Lover builds beautifully if you’d like an even fuller look.
How do I stop mascara smudging under my eyes?
Make sure the area under your eyes is properly set with a light dusting of powder before you apply mascara. If you’re prone to rubbing your eyes throughout the day, apply mascara to the upper lashes only, or use a very light hand on the lower lashes. If oily lids are a concern, a swipe of our Forever Eye Colour Crayon or a light dusting of powder shadow makes a big difference.
Are your mascaras suitable for sensitive eyes and contact lens wearers?
Our mascaras are formulated with comfort in mind, using gentle ingredients designed to be kind to the delicate eye area. Many customers with sensitive eyes wear them happily, though everyone's sensitivity is different. If you're new to a formula, patch test first and apply to the outer half of your lashes only at the start.
How often should I replace my mascara?
Every three months is the industry recommendation, and for good reason. Mascara sits close to the eye, and old formulas can harbour bacteria that cause irritation or infection. If the formula starts to dry out, smell different or flake, replace it right away.